Top 5 Email Automation Platforms for e-Commerce
When you hear the word, automation, you’d probably imagine a robot-generated, insincere and sometimes irrelevant email that goes straight into everyone’s spam folder.
That is not always the case. Especially when you’re smart enough to use an email automation platform that does the job right.
But before we dive into the best email automation platforms you can use for your e-Commerce store, let’s rationalize why it’s important to invest your time, money, and energy in email marketing.
Why email marketing?
There are hundreds of reasons why email marketing is still on top of its game. For the most part, it drives outstanding outcomes for a lot of product-based businesses that have jumped on the digital marketing bandwagon.
The number says it all. Based on 2019 statistics, for every dollar you spend on email marketing, you get a whooping average return of $42! It is also considered the primary driver for customer retention, 80% of the time.
In addition, e-Commerce customers are twice as likely to purchase a product when receiving abandoned cart emails, which is only made possible by automation!
What does an email automation platform do?
An email automation platform is a tool that helps you perform specific functions – wait for it – automatically. This means gone are the days when you’d need to spend grueling hours collecting email addresses, sending the email out to your list, and nurturing your leads in spreadsheets and whatnot. Its main job is to optimize your time and your leads so you can bring more money to your business.
With email automation, you can stay on top of your customer-related tasks as well as keep track of your campaign schedules.
If you’re not convinced yet, here are more reasons why you need to get one for your e-Commerce store right now.
- It cut costs. An email automation software can do the work of dozens of marketing people. It can save you a great deal of labor costs!
- It helps you cultivate long-term relationships. Imagine the value you could bring to your audience when you deliver the right content at the right time. By automating an email process to nurture your leads, you get the chance to send emails at the different stages of the buyer’s journey. You can simply set the process, and forget!
- It customizes your email. The more personalized your email gets, the more it gets opened and read. By having a personalized subject line alone, you can increase your open rates by 22%! And who has the time to personalize every email that’s being sent out? Yep, let your software do the work.
Which email automation platform is right for my e-Commerce store?
Now here is where it gets exciting. Not every email automation platform is right for your business. Depending on your marketing priorities, the size of your store, or the type of products you sell, you need a platform that fits your business like a glove.
We’ve curated the best email automation platforms for e-Commerce businesses below. Check them out and see which of these platforms feels right for your store.
MailChimp
This is probably one of the first email automation platforms you’d hear about as soon as you’ve decided you need one. With 14 million customers and still growing in popularity, there is no reason why MailChimp wouldn’t be one of your strongest bets.
It is fairly easy to use and has loads of beautiful email templates and opt-in forms that you can just customize with minimal effort.
One of its greatest advantages is that you can integrate it with almost any type of e-Commerce platform such as Shopify, BigCommerce, Magento, etc.
The only drawback for MailChimp is it costs a bit higher compared to its counterparts, with a $299/month subscription fee if you want to get premium features.
Klaviyo
This email automation platform hasn’t been in the game long, but it certainly has gained popularity because of its email campaign features that best fit e-Commerce brands. With pricing that only starts at $30/month, you get to enjoy robust features for your drip campaigns.
Klaviyo was designed to leverage customer data for follow-up sequences, which in turn helps you increase conversion rates.
Ominisend
If you’re using Shopify for your e-Commerce store, Omnisend is the best email automation platform to pair it with! Their integration dynamic is so seamless that it makes setting up your workflows easier in just a few clicks. Their sign-up boxes, landing pages, and pop-ups are captivating.
Conversio
The great thing about Conversio is that, unlike its counterparts which are largely focused on lead nurturing and transactional emails, it covers the whole customer journey! Its powerful segmentation features make for a great upselling experience, which is perfect for boosting sales and building customer loyalty.
Another admirable fact is that its pricing is based on the number of customers in your base, which means you get all its features even at its lowest pricing tier. Price increases as your customer base get bigger.
AWeber
The Verdict
If you don’t want to miss out on sales, then it’s time to consider choosing an email automation platform that works right for your business.
Each of these platforms was built with specific goals, so choose one that aligns with yours. Whether you’re simply testing the waters or want an in-depth solution to your email marketing efforts, keep in mind that your success depends on the strategy you implement for your business.
Email is still one of the best ways to grow your customer base, so execute your automation processes with intent and a goal in mind.
Which of the platforms tops your list? If you need a more comprehensive insight on which platform suits your E-Commerce store the most, feel free to contact us and we’d be happy to discuss your best options.