Measuring Your Email Campaigns With Email Dashboards
The average open rate, globally, for marketing emails is 24.82 percent.
Do you know how your business ranks compared to the global average?
If not, you might need to start paying more attention to your email analytics. An email marketing dashboard can help with this.
Read on to learn more about the importance of using an email dashboard to measure your email campaigns.
What Is an Email Performance Report?
An email dashboard and detailed email performance report can both help you to measure the progress of your email marketing strategy and identify areas where you can improve.
An email dashboard provides real-time email marketing metrics. An email performance report, on the other hand, provides a more holistic view of your email marketing performance over a longer period of time.
Both of these tools provide a lot of information about what’s working and what isn’t when it comes to your email marketing strategy.
The Most Important Email Metrics
What kinds of metrics should you be looking at when assessing your email marketing strategy and performance? The following are some of the most important ones to keep an eye on:
Social Sharing Rate
How Do You Report an Email Performance?
Focus on the Most Important Metrics
Factor in Subscriber Origins
Why Are Insights Critical to Your Business?
Close More Sales
Increase Customer Satisfaction
Address Problems Sooner
Start Your Email Analysis Today
Careful email analysis is critical to your business’s success. An email dashboard makes it much easier for you to keep track of your email open rates and other important metrics.
If you need help with this or other aspects of your email marketing strategy, Wired Messenger can help. We’re a leading SEO company in Toronto with years of experience helping business of all kinds to expand their reach.
Contact us today to get started.